03 / 06 / 2019
To truly change the lives of its customers, Auchan Retail decided to change its retail approach. Over the last few months, pilot stores in every country have been testing the shopping experience of the future. The result of this is the lifestore, which has already been rolled out in Jiaxing city in the Chinese province of Zhejiang, in Turin and, since 28 May 2019, at the Cloche d’Or centre in Luxembourg.
This new concept represents a paradigm change for the banner. Where once it favoured closed stores, today Auchan is embracing an open-space model connected to the surrounding living area. The Cloche d’Or lifestore is a connected space, connected to all the Auchan brand formats located nearby, which it supplies on demand. It is also connected to its ecosystem. Space is set aside for local talents, startups and international brands with a view to offering brand new services to inhabitants of the surrounding area.
A revolution of the sales premises: The store experience has been completely transformed… with space given over to new businesses. Vast spaces are dedicated to new activities and new services. Much more than a store, the Cloche d’Or lifestore aims to become a popular destination for family shopping as well as a space to stop and have a bite to eat, enjoy wellbeing services, and have some fun…