New accomplishment for innovafeed and auchan’s partnership: launch of a responsible pork offering to enhance carbon footprint and animal welfare with insect oil

03 / 02 / 2021   

Aligned on the same vision since 2017 that to transform tomorrow’s food system, we will have to reinvent animal nutrition, InnovaFeed and Auchan launch today their third “insect powered” value chains with the pork, the second this year after the insect-fed chicken in June. Pork available for 5 months starting today in 4 Auchan supermarkets in France have been fed with a diet incorporating insect oil for a reduced carbon footprint and improved animal welfare.

“To offer responsible and quality food to our customers, we reinforced our initiatives in collaboration with InnovaFeed by creating new value chains that respect the environment and animal welfare while preserving the taste of the products. This is how this new swine value chain was born. Meat from this sector will be marketed in our hypermarkets in Hauts-de-France from February 2nd” explains Nicolas Bonnetot, Fresh Food Director at Auchan Retail France.